We use a combination of keyword research tools, industry analysis, and your business's unique selling propositions to determine the most effective keywords for your search ads. This process involves identifying what your potential customers are searching for, understanding the competitiveness of these keywords, and ultimately selecting those that align with your business goals and budget.

Absolutely. While Google is the most popular search engine, we also have expertise in managing search ad campaigns on other platforms like Bing and Yahoo. By diversifying your search ad campaign across different search engines, you can maximise your reach and tap into different audience segments.

Yes, search ads allow a high level of targeting. You can choose to display your ads to specific locations, age groups, genders, and even interests. This helps in reaching the right audience who are most likely to be interested in your products or services.

Typically, you can start seeing initial results within a few days after the campaign launch. However, it's important to note that achieving significant, sustainable results often takes time - usually a few weeks to a couple of months. This allows for data accumulation and iterative optimisations to improve the campaign's performance.

We provide detailed reports that highlight key performance indicators (KPIs) such as click-through rates (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). In addition to these, you will have access to a dedicated dashboard where you can track the performance of your campaign in real-time.

If your search ads are underperforming, our team will conduct an in-depth analysis to identify any issues. We will then refine your ads, adjust the targeting, tweak the bidding strategy, or even revisit the keywords, as necessary. Our goal is to continuously optimise your campaign for the best possible results. Rest assured, we will keep you updated and involved in any significant changes made to your campaign.